Every human being has some dreams and aspirations that need to be fulfilled and they are always in search of a loophole, an opportunity to strike on. That era is history, when women used to be homemakers and full-time parents while the men went out to make their careers and fulfill their dreams.
Many women out there are aspiring individuals with all the degrees, certificates and experience but lack in confidence to settle themselves in the business world. Utilizing your education into something meaningful that reflects your ideas is a challenge that many do not accept.
It is not hard to make yourself known in the market. A market is where the consumers and traders come together for common benefits. If you are good at something and your product has the potential to make it big in the market, then you have no time to waste. Reacting to an opportunity is the first step towards making an impression.
First, you need to analyze your character and the qualities you possess. Ask yourself:
- What are my strengths?
- Do I have a competitive streak?
- Do I enjoy working alone or in a team?
- Do I react involuntarily or are my actions planned?
- Am I a leader or a follower?
- What characteristics set me apart from the crowd?
- Do I have entrepreneurship skills?
The next thing to ponder upon is what you want to achieve in your life.
- Where do I see myself in the next 10-12 years?
- What are my goals?
- Am I willing to start from scratch and work my way up?
- Is my career goal achievable through a job or a self-owned business?
Branding yourself is similar to branding a product. A product brand reflects name, company’s aim, objective, packaging, quality, level of satisfaction and true advertisement. Similarly, if you plan to launch your own product, then you need to market it with distinct features that describe your aim, ideas and innovation, quality and most importantly, you!
If you have mapped out all your positives and negatives, now you need to consider your target market, age group, demographics etc.
- Who are the potential consumers?
- Can you market any features that specifically attract a certain age group?
- Is your product based on cultures and religion?
- What do they really want?
- What unique can you offer?
- Distribution strategies
- Promotional strategies
For example, if you plan to open up a bakery that reflects your true self, then the factors you need to consider will be:
- Target audience
- Company Motto
- Distinguishable products
- Product decorations
- Value for money (VFM)
- Bakery Interiors
- Customer service
A woman with a successful brand can steal the market away from its competitors. The essential thing is not to undermine yourself and have the ability to overcome some minor setbacks, which reveals true entrepreneurship skills. When you have understood the true essence of business and consumers, you can easily come up with ways to market yourself through your brand thereby creating a stir of demand. The demand for your brand reflects your impression.